Living, Loving & Learning!

Jason Moffatt is a battle tested internet marketer, persuasive direct response copywriter and the modern day leader of the Todayism cult.

His goals in life are to make people smile, surf tasty waves and to inspire entrepreneurs to simplify and maximize their profits through common sense internet solutions.

13 September 2015 ~ 2 Comments

7 Myths About Moving To Maui

Before moving to Maui I have had dozens if not hundreds of people express concerns about the move. The objections were almost always the same, and not necessarily true. Let me debunk them for you.

1. It’s Too Expensive To Live In Hawaii

Yes, it is expensive to live here, but expensive is relative. Truth be told, it’s actually about $1000 to $2000 a month cheaper than what I’m used to paying in La Jolla and San Diego. We have an incredible furnished 3 bedroom home on 2 acres with a secure fenced yard and wonderful neighbors. We couldn’t have asked for a better living situation.

2. Food Costs So Much moving to maui

Yes, if you eat bread, milk, Oreos and shop at Safeway like most people do. We do none of those things. In fact, we’ve found food to actually be cheaper than what we were paying on the mainland. Keep in mind, we only buy fresh, organic, non-GMO and local food when we can. Thankfully Mana Foods is maybe one of the best grocery stores in the world!

3. Traffic Is So Bad

Ummm, have you ever lived in Los Angeles and tried to drive from West Hollywood to Santa Monica at 5:30 PM? Heck, have you ever tried to drive anywhere in L.A. at any time? I’ve been in traffic pileups at 3:30 am there.

I reckon there are times when tourists crowd the highway in high tourist season, but it’s nothing like a major metropolis. I’m pretty sure living in Honolulu is another story. That does not look appealing. We didn’t move to Hawaii to see skyscrapers and bumper stickers.

4. It’s So Hot & Humid

It has been hot and humid since we’ve been here. We were excited when even the locals were complaining about the heat. However, Hawaii is unique in that you can just drive a few minutes to get a different climate if you want. If you want cooler weather, just drive up country where it drops about 3 degrees per every 1000 feet. If you want rain forest, just drive a few miles. Want desert? That’s a hop, skip and a jump too.

5. Too Many Sharks

Yes, Tiger Sharks are a concern. However, I don’t view them as vicious creatures wanting anything to do with you or I. I’m much more concerned with getting a staph infection by getting scraped up by coral and attacked again by Portuguese Manowar. I’m not in a hurry to pee all over my chest again in front of a bunch of Grand Wailea visitors.

6. You’ll Get Island Fever!

Yes, Hawaii is the most remote island chain in the world. Take a peek at it on Google Maps and you’ll see we are all alone here in the Pacific Ocean. There’s nothing for thousands of miles in either direction. However, every time someone tells me they got island fever I’ll ask them… “Did you swim in Waioka Pond? Did you snorkel at Molokini? Have you seen a sunrise at Haleakala?” The answer is usually “No, we stayed in Kihei at the condo most of the time”. Yeah, I can see why that would get a bit boring.

7. Locals Don’t Like Haole’s

The truth is, I never met a more welcoming and hospitable group of people than Hawaiian locals. Yes, there is a bit of animosity between some locals and foreigners, but if you understand the history it’s a bit easier to understand why this exists.

In order to be accepted and blend in it’s essential to embrace the Aloha Spirit. Living with Aloha means meshing the mind and heart to bring each person to self. You must possess good vibes and emit an energy that is all inclusive to others and isn’t one of greed or selfishness. Do this and you’ll meet some of the most loving and sympathetic group of people anywhere in the world.

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10 July 2015 ~ 0 Comments

All We Are Is Dust In The Wind

Like many of you, I’ve often wondered… “Are we alone in this universe?”.

My hunch has always been no. Surely there’s something, or someone else out there. 2 days ago, I saw this video of a super-high resolution image of Andromeda from the Hubble telescope. My hunch in now about one million times stronger.

Check out the video and see for yourself how earth is simply nothing more than dust in the wind…

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30 January 2015 ~ 0 Comments

The Profit Moffatt Show Is Now On iTunes

I’m stoked to announce that my new Profit Moffatt Show is officially released on iTunes as of yesterday. It will probably take a couple more days for it to be visible in the marketplace but you can now listen to the show at

I’d be super hyped if you’d be willing to subscribe to the podcast and rate & leave feedback for me. Every little bit helps and encourages me to keep publishing more. The Profit Moffatt Show

It looks like I’ll publish a new episode every Tuesday. The format of the show is obviously focused on marketing, but we tend to talk about a lot of personal stuff instead of boring people with SEO terms and stuff like that on each show.

Again, you can listen in at



15 August 2014 ~ 0 Comments

ALS Ice Bucket Challenge

Ever heard of Lou Piniella Disease? Yeah, me either. But I figured I’d have fun with it anyways.

My buddy Ori Bengal tagged me to take part in the ALS Ice Bucket Challenge to help raise money for ALS aka Lou Gehrig’s disease. To be honest, I didn’t want to do it but I’m a good sport and it’s for a good cause.

It’s also a freaking stellar example of how to get a trend to go viral. Can you think of any ways to do something similar to bring attention to a cause your passionate about?

Anyhow, you can donate any amount you can afford at

27 July 2014 ~ 0 Comments

Demo Day At Sandy Ridge Trail System

Today I decided to finally check out the Sandy Ridge Trail System right by my house. It’s kind of hard for me to believe that I’ve been back home for 10 months and still haven’t rallied this spot.

I got my bike fixed the other day and decided to finally give it a try. And today was my lucky day because it was Demo Day with a few bike companies offering loaner bikes. I decided to demo the Santa Cruz 5010 Carbon bike. The thing was a beast! I’ve never ridden anything like it and now I’m going to have a hard time going back to my own bike.

I get the feeling my bank account is about to be $5000 lighter very soon. Anyhow, I strapped on a Go Pro camera and filmed my first ride down the trail called “Hide and Seek”.

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24 July 2014 ~ 0 Comments

Life Is One Big Party

So, I woke up totally hungover this morning.

I’ve been on this clean and sober streak for 24 straight days with the goal of attaining one clean year. But this morning was quite the game changer.

Thankfully I wasn’t puking, didn’t have a raging headache, and the idea of Hair Of The Dog wasn’t even remotely a option. pool_party_in_a_bathtub_by_asiapasek-d6ohboj

This hangover was like something I’ve never felt before.

It all started yesterday morning the moment I awoke. I groggily read an email that captivated me in a way that no email ever had. At first I couldn’t even believe what I was reading. I kept thinking “Is this real life? Am I still dreaming?”.

The timeliness of the email was insane.

The links I followed within the email were even more crazy.

What happened next BLEW MY MIND!

Next thing I know I’m in a comedy club (one of the ripest places for getting drunk) with the author of said email. I was excited to have a great time full of laughs and smiles.

But the laughs were few and far in between. The suicide, self loathing and depression jokes were massively abundant.

FUCK, this is not very fun” is all I could think. Is this what it’s like being sober in a comedy club? Would a few beers make these people funny? These were a few thoughts wandering in my mind.

After 90 minutes (it seemed like 90 hours) the show ended and I was wasted! I was praying deep within this beautiful woman I was with wouldn’t’ judge me about it.

However, this wasted feeling was far beyond what I’m accustomed to. Maybe it was the previous 24 days of being clean that induced such a high? I’d never felt this tipsy before.

To be honest, I’d been high the entire day. It started right after I read that email upon waking, which then lead me to reading the excerpts of her upcoming book.

The chapters stopped me in my tracks, knocked me to the floor, and left me in a pool of tears trying to somehow piece together the experiences of my life since childhood.

Finally, it all started to make a bit more sense. I didn’t fully understand what I was reading or experiencing but I realized I didn’t necessarily need to. All that I needed to do was be appreciative of what was coming up at the present moment.

And what was rising from within rattled me like a pair of maracas in a reggae band. Shook up, confused, yet oddly feeling a strange peace I realized this buzz was the best high I’d ever felt.

I didn’t try to hold back the tears. Didn’t try to control the situation. And I didn’t try to manipulate the issue where I could feel comfortable or be the alpha man who had all the answers.

Instead I just witnessed, allowed and appreciated what was unfolding in front of me.

You see, I had been drunk not on booze, but on life that entire day.

Thankfully, this drunken state doesn’t need a 12 step program to fix anything because nothing is truly broken. You and I are complete in who we are right now. Whether you’re a recovering addict, an addict who’s currently high while reading this, an overweight person suffering with depression, or someone who feels so miserable you’ve considered ending it all, you too are perfectly complete in who you are right now.

But maybe, just maybe you’ve lost your map to that inner peace and happiness.

Seek And You Shall Find

My journey for one year sober is really just a small piece of the bigger journey I’ve been on for 19 years now. It’s a sliver of discovery in a much larger puzzle I’ve been trying to complete for a very long time.

And the be totally honest, I doubt that puzzle will ever be entirely finished because even if I do attach all the loose pieces, I’m going to want to extend the pieces to make the picture so much bigger than what’s included in the box.

I’m remember one time a guy said to me… “Bro, you don’t just live outside the box, you live outside the warehouse”.

And it’s this attitude that’ll always have me searching for the next high, the next accomplishment and the next hangover from too much bliss.

20 April 2014 ~ 0 Comments

Luckiest Scuba Divers Ever!

This may be some of the coolest GoPro footage I’ve seen in a while. It really makes me miss being in the water with all the critters.

Seal Of Approval Filmed on location in the Farne Islands, UK with the help of Sovereign Divers.

Here’s a link to where they were

01 November 2013 ~ 2 Comments

Sitting In The Woods

Sometimes I just sit in the woods and lounge under a tree. I’m not doing anything in particular other than being. I just sit there, watch my breath and thoughts and eventually slip into no mind.


Little Crater Lake

Maybe I’ll pick up a pine cone and smell it and get lost for another 5 minutes. Then my awareness will shift to the sound of the Woodpecker drilling a hole in the dead tree above. I bet it would be cool to be friends with a Woodpecker. If I were a Woodpecker I’m pretty sure I’d carve artsy stuff on bus stop benches.

The smells along the Pacific Crest Trail near Mt. Hood are so crisp. It’ll get even more crisp as winter falls upon us. This smell seems to penetrate right into the lungs in a way no southern California air can. It’s hard to describe, but one whiff of Oregon mountain air and I know I’m home.

At times I feel like I’m going crazy when I’m in the woods. Then I wonder… “Maybe this is what enlightenment is supposed to feel like?”. Then I think… “Dude, you got one hell of an ego”. And then I ping pong those feelings for a while and dismiss them as I get distracted by a mushroom I haven’t seen before.

I’d like try Amanita Muscaria’s, but I’m a bit afraid of poisoning my liver. I bet the trip is pretty intense though.

Deer, elk, bears, river otters, beavers, birds, are bugs, they’re all around. Most don’t show their faces that often, but they’re out there. I’m pretty sure Webber’s dog collar keeps them at bay. It’s sort of loud and helps me keep track of him when we are wandering deep in the woods.

Meeting people in the woods is a cool thing. It doesn’t happen that often on more obscure trails but when it does happen, the people are almost always super chill and the kind you’d like to have as your friends.

There’s just something about the woods.I can’t really say it’s better than the ocean, it’s just different. It helps me let loose of rampant thoughts and channel my creativity much better. It’s kind of like taking a shower in a way where you’ll spawn all kinds of amazing ideas.

I like the woods.

29 June 2013 ~ 1 Comment

Free Hula Hooping

So I was riding my bike today through Pacific Beach in San Diego and I came across this guy who set up all these hula hoops and just offered them for free for anyone who wanted to have some booty shaking fun. What a stud!


06 May 2013 ~ 1 Comment

Bella Nutripro Cold Press Juicer Review

Well, my trusty old Jack LaLanne juicer kicked the bucket the other day. RIP little buddy. May you enjoy eternity in juicer heaven. You were definitely one of the best things I’ve ever bought for myself, so thank you.

While at Sears the other day I decided to pick up a new juicer. I went with the Bella Nutripro Juicer because I always wanted to test out a single auger juicer.

So, without further ado here my Bella Nutripro Cold Press Juicer Review…

If you’d like to check out more info about the Bella Nutripro Cold Press Juicer Click Here.

However, if you’d like to step it up to a better juicer that I’d recommend over the Bella, then Click Here For The Omega VRT330HD Heavy Duty Vert Juicer