Living, Loving & Learning!

Jason Moffatt is a battle tested internet marketer, persuasive direct response copywriter and the modern day leader of the Todayism cult.

His goals in life are to make people smile, surf tasty waves and to inspire entrepreneurs to simplify and maximize their profits through common sense internet solutions.

30 January 2015 ~ 0 Comments

The Profit Moffatt Show Is Now On iTunes

I’m stoked to announce that my new Profit Moffatt Show is officially released on iTunes as of yesterday. It will probably take a couple more days for it to be visible in the marketplace but you can now listen to the show at

I’d be super hyped if you’d be willing to subscribe to the podcast and rate & leave feedback for me. Every little bit helps and encourages me to keep publishing more. The Profit Moffatt Show

It looks like I’ll publish a new episode every Tuesday. The format of the show is obviously focused on marketing, but we tend to talk about a lot of personal stuff instead of boring people with SEO terms and stuff like that on each show.

Again, you can listen in at



15 August 2014 ~ 0 Comments

ALS Ice Bucket Challenge

Ever heard of Lou Piniella Disease? Yeah, me either. But I figured I’d have fun with it anyways.

My buddy Ori Bengal tagged me to take part in the ALS Ice Bucket Challenge to help raise money for ALS aka Lou Gehrig’s disease. To be honest, I didn’t want to do it but I’m a good sport and it’s for a good cause.

It’s also a freaking stellar example of how to get a trend to go viral. Can you think of any ways to do something similar to bring attention to a cause your passionate about?

Anyhow, you can donate any amount you can afford at

27 July 2014 ~ 0 Comments

Demo Day At Sandy Ridge Trail System

Today I decided to finally check out the Sandy Ridge Trail System right by my house. It’s kind of hard for me to believe that I’ve been back home for 10 months and still haven’t rallied this spot.

I got my bike fixed the other day and decided to finally give it a try. And today was my lucky day because it was Demo Day with a few bike companies offering loaner bikes. I decided to demo the Santa Cruz 5010 Carbon bike. The thing was a beast! I’ve never ridden anything like it and now I’m going to have a hard time going back to my own bike.

I get the feeling my bank account is about to be $5000 lighter very soon. Anyhow, I strapped on a Go Pro camera and filmed my first ride down the trail called “Hide and Seek”.

YouTube Preview Image

24 July 2014 ~ 0 Comments

Life Is One Big Party

So, I woke up totally hungover this morning.

I’ve been on this clean and sober streak for 24 straight days with the goal of attaining one clean year. But this morning was quite the game changer.

Thankfully I wasn’t puking, didn’t have a raging headache, and the idea of Hair Of The Dog wasn’t even remotely a option. pool_party_in_a_bathtub_by_asiapasek-d6ohboj

This hangover was like something I’ve never felt before.

It all started yesterday morning the moment I awoke. I groggily read an email that captivated me in a way that no email ever had. At first I couldn’t even believe what I was reading. I kept thinking “Is this real life? Am I still dreaming?”.

The timeliness of the email was insane.

The links I followed within the email were even more crazy.

What happened next BLEW MY MIND!

Next thing I know I’m in a comedy club (one of the ripest places for getting drunk) with the author of said email. I was excited to have a great time full of laughs and smiles.

But the laughs were few and far in between. The suicide, self loathing and depression jokes were massively abundant.

FUCK, this is not very fun” is all I could think. Is this what it’s like being sober in a comedy club? Would a few beers make these people funny? These were a few thoughts wandering in my mind.

After 90 minutes (it seemed like 90 hours) the show ended and I was wasted! I was praying deep within this beautiful woman I was with wouldn’t’ judge me about it.

However, this wasted feeling was far beyond what I’m accustomed to. Maybe it was the previous 24 days of being clean that induced such a high? I’d never felt this tipsy before.

To be honest, I’d been high the entire day. It started right after I read that email upon waking, which then lead me to reading the excerpts of her upcoming book.

The chapters stopped me in my tracks, knocked me to the floor, and left me in a pool of tears trying to somehow piece together the experiences of my life since childhood.

Finally, it all started to make a bit more sense. I didn’t fully understand what I was reading or experiencing but I realized I didn’t necessarily need to. All that I needed to do was be appreciative of what was coming up at the present moment.

And what was rising from within rattled me like a pair of maracas in a reggae band. Shook up, confused, yet oddly feeling a strange peace I realized this buzz was the best high I’d ever felt.

I didn’t try to hold back the tears. Didn’t try to control the situation. And I didn’t try to manipulate the issue where I could feel comfortable or be the alpha man who had all the answers.

Instead I just witnessed, allowed and appreciated what was unfolding in front of me.

You see, I had been drunk not on booze, but on life that entire day.

Thankfully, this drunken state doesn’t need a 12 step program to fix anything because nothing is truly broken. You and I are complete in who we are right now. Whether you’re a recovering addict, an addict who’s currently high while reading this, an overweight person suffering with depression, or someone who feels so miserable you’ve considered ending it all, you too are perfectly complete in who you are right now.

But maybe, just maybe you’ve lost your map to that inner peace and happiness.

Seek And You Shall Find

My journey for one year sober is really just a small piece of the bigger journey I’ve been on for 19 years now. It’s a sliver of discovery in a much larger puzzle I’ve been trying to complete for a very long time.

And the be totally honest, I doubt that puzzle will ever be entirely finished because even if I do attach all the loose pieces, I’m going to want to extend the pieces to make the picture so much bigger than what’s included in the box.

I’m remember one time a guy said to me… “Bro, you don’t just live outside the box, you live outside the warehouse”.

And it’s this attitude that’ll always have me searching for the next high, the next accomplishment and the next hangover from too much bliss.

20 April 2014 ~ 0 Comments

Luckiest Scuba Divers Ever!

This may be some of the coolest GoPro footage I’ve seen in a while. It really makes me miss being in the water with all the critters.

Seal Of Approval Filmed on location in the Farne Islands, UK with the help of Sovereign Divers.

Here’s a link to where they were

01 November 2013 ~ 2 Comments

Sitting In The Woods

Sometimes I just sit in the woods and lounge under a tree. I’m not doing anything in particular other than being. I just sit there, watch my breath and thoughts and eventually slip into no mind.


Little Crater Lake

Maybe I’ll pick up a pine cone and smell it and get lost for another 5 minutes. Then my awareness will shift to the sound of the Woodpecker drilling a hole in the dead tree above. I bet it would be cool to be friends with a Woodpecker. If I were a Woodpecker I’m pretty sure I’d carve artsy stuff on bus stop benches.

The smells along the Pacific Crest Trail near Mt. Hood are so crisp. It’ll get even more crisp as winter falls upon us. This smell seems to penetrate right into the lungs in a way no southern California air can. It’s hard to describe, but one whiff of Oregon mountain air and I know I’m home.

At times I feel like I’m going crazy when I’m in the woods. Then I wonder… “Maybe this is what enlightenment is supposed to feel like?”. Then I think… “Dude, you got one hell of an ego”. And then I ping pong those feelings for a while and dismiss them as I get distracted by a mushroom I haven’t seen before.

I’d like try Amanita Muscaria’s, but I’m a bit afraid of poisoning my liver. I bet the trip is pretty intense though.

Deer, elk, bears, river otters, beavers, birds, are bugs, they’re all around. Most don’t show their faces that often, but they’re out there. I’m pretty sure Webber’s dog collar keeps them at bay. It’s sort of loud and helps me keep track of him when we are wandering deep in the woods.

Meeting people in the woods is a cool thing. It doesn’t happen that often on more obscure trails but when it does happen, the people are almost always super chill and the kind you’d like to have as your friends.

There’s just something about the woods.I can’t really say it’s better than the ocean, it’s just different. It helps me let loose of rampant thoughts and channel my creativity much better. It’s kind of like taking a shower in a way where you’ll spawn all kinds of amazing ideas.

I like the woods.

29 June 2013 ~ 1 Comment

Free Hula Hooping

So I was riding my bike today through Pacific Beach in San Diego and I came across this guy who set up all these hula hoops and just offered them for free for anyone who wanted to have some booty shaking fun. What a stud!


06 May 2013 ~ 1 Comment

Bella Nutripro Cold Press Juicer Review

Well, my trusty old Jack LaLanne juicer kicked the bucket the other day. RIP little buddy. May you enjoy eternity in juicer heaven. You were definitely one of the best things I’ve ever bought for myself, so thank you.

While at Sears the other day I decided to pick up a new juicer. I went with the Bella Nutripro Juicer because I always wanted to test out a single auger juicer.

So, without further ado here my Bella Nutripro Cold Press Juicer Review…

If you’d like to check out more info about the Bella Nutripro Cold Press Juicer Click Here.

However, if you’d like to step it up to a better juicer that I’d recommend over the Bella, then Click Here For The Omega VRT330HD Heavy Duty Vert Juicer

16 April 2013 ~ 0 Comments

Skip The Hotel & Try AirBnb

So I’m supposed to fly out to Chicago tomorrow to celebrate my birthday in Wrigley Field with a bunch of friends.

Being the slacker that I am, I still hadn’t booked a room for my first two nights in town. So I headed to Expedia to try and reserve a room somewhere in the Wrigleyville area. Crap! Looks like there’s not too many options and even a crack shack like the Days Inn is $129 a night. Whatever, I tried to book it anyways. Sold out! Double crap :(

My next move was to log on to to see if I could find a room. I’ve never used the service but found out about it from a girl I had been dating recently and she’d been using it to rent out a room in her house. She said it was pretty rad, and so far I have to agree with her. AirBnB

Their website says this about themselves… “Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.”

To be honest, I didn’t even look at all the options when I logged on. I took one look at the first apartment near Wrigley and clicked the reserve button. And get this… It was only $72 or something, which is half of what a dive motel would of been after taxes.

After a few quick setup steps like uploading my drivers license and connecting my Facebook profile, I was a member and had submitted my payment and request to rent the place for the two days. Within 20 minutes I got an approval for the owner and it’s done! I’ll update how the trip went and how the experience was once I get back.



PS: I asked my Facebook friends what they thought about AirBNB and they ALL overwhelmingly agree it’s incredible. You can read that post here – – ->

Whether you’re backpacking around the country, or trying to save a few bucks while in town for a seminar, AirBnB appears to be an absolute gem.

PPS: If you’ve tried out AirBnB before, I’d love to hear your experience. Let us know in the comments below. Thanks!

13 April 2013 ~ 0 Comments

My First Bikram Yoga Experience

So I hired a new personal assistant this week. Her name is Barbra. I’ll properly introduce her to you in a few days I reckon.

One of the reasons I choose Barbra to be my assistant over the 52 other applicants was because she’s a yoga instructor. Actually, she’s not just a yoga instructor but a Bikram Yoga instructor.

Bikram Yoga is a sequence of 26 postures selected and developed by Bikram Choudhury from Hatha Yoga. These postures are done in a studio which is often referred to as “The Torture Chamber” where the heat is a blazing 105 degrees.

Before this Bikram experience I’ve only participated in one private Vinyasa Flow session and one Vinyasa Flow class at Core Power Yoga. Other than those two sessions, my only experience with yoga has always been short little 10 minute sessions following instructors on my Apple TV, or doing a couple warmup stretches before surfing.

To be honest, I was a bit apprehensive of taking this Bikram class. I had posted a question on my Facebook profile asking my friends what they thought of Bikram Yoga. Since I have dozens and dozens of friends that are either yogis or have participated in yoga in some form so I was curious to see what kind of feedback I’d get. bikram yoga

Of course, the reactions where just as I thought. It seems many people absolutely love the Bikram experience, while others complained it’s cultish, boring, monotonous, too hot, too militant, and quite smelly. People are quite passionate about their opinions with Bikram and this type of feedback was exactly what I like to see. Anytime the crowd is that divided and opinionated about a matter, it interests me big time.

However, I have to admit, after hearing all the stories and reading all the Yelp reviews, I was a bit scared. Thankfully I like being scared and I was cherishing that feeling as much as possible. To add to the fear, Barbra brought over a friend and coworker to help talk me into taking part in the experience.

And yep, it worked. Damn cutie yoga girls. They are my weakness :) So I agreed to go and here’s how the experience played out…

I arrived about 15 minutes early and everyone was very welcoming. Oh, I forgot to mention, I was still pretty stoned from some crazy kind bud I had smoked earlier in the day. I’m not sure if that was very beneficial or not, but it sure did add to the anxiety and fear, which I kind of like.

Upon arriving I saw dozens of people exiting the previous class. They looked spent, nearly naked and dripping sweat everywhere! “I can do this” I kept telling myself.

As I entered the studio, I could instantly feel the heat afire. And yes, the odor wasn’t exactly like a Febreeze commercial. However, it was tolerable and was somewhat expected. Thankfully this studio had wood floors instead of carpet which sounds like a miserable combination with sweat dripping on it all day.

With my luck, I get positioned right next to this smoking hot girly. Figures. The last thing I need at this moment is any distraction or eye candy messing up my practice. However, I’m happy to say that I was so focused on my own thing that I quickly forgot about any of the gals in the studio within seconds. And if you know me, that’s a big win in my book.

Within 10 minutes of the class I’m already wondering if I’m going to be able to last the entire 90 minutes. My shoulder was already starting to hurt a bit from a previous injury and if I was this exhausted in just 10 minutes, how the heck was I supposed to make it until the end?

The goal of the first class was to simply stay in the room the entire time, and to keep my mouth shut. I think I probably came up with a killer 5 minute stand up comedy set during the class and it took every bit of discipline possible to not bust out the jokes aloud amid class.

Upon the wall was a clock and a thermometer. I’d advise you to not look at either. Looking at the clock just makes the time go by slower, and looking at the thermometer makes you start second guessing yourself saying… “Is my body getting slow roasted at 113 degrees?”.

Once we made it through the first half of standing poses, we then laid down for the second half of the routine. Thank god! At this point laying down was more welcomed than a UPS driver at Christmas.

I finished out the routines and was then doused with a cool lavender cloth across my face as I laid motionless on my soaked towels and yoga mat.

I Made It! And I participated on all the poses with the exception of one. All in all, I’m claiming victory. In fact, it was such a victory I treated myself to a cold frosty Yellow Tail Ale at dinner after the class. This was beyond refreshing since I hadn’t had a sip of alcohol in 12 days. I limited it to just one brewski, and then headed home to crash like a kamikaze pilot on my pillow top bed.

Upon laying down at home I did notice that I had a bit of a headache lingering. I’m guessing this is because I didn’t properly hydrate myself before the class. I did drink a few sips of water, but next time I think I’ll turn those sips into guzzles.

My body felt great. The intense sweating felt great too. The encouragement from Barbra was fantastic and having the class sing you happy birthday on your welcoming day was quite nice too.

All in all, I’d say it was a positive experience, but I want to reserve my final judgement until after I take 10 classes. I’d like to experience a few different instructors, go less stoned, go more stoned, be more hydrated, and try to get deeper into the postures.

The main thing that I really enjoyed was the fact that my mind was very present in that room for the entire 90 minutes. I can’t think of a single moment where my mind was wandering outside of that room. And I was highly impressed with myself for not lurking in booty shots out of the corner of my eye. I was completely present with the routine.

After meditating for almost 18 years, I know just how difficult it can be at times to get to a place of “No Mind”. Just achieving 5 minutes of no mind can be a huge success for myself, but during this Bikram class there were many 5 minute chunks that my mind was just empty and focused on my breath, posture and practice.

This was good. Very good.

I look forward to another class, maybe tomorrow. I was going to go again this morning but as I awoke I still had this lingering headache. It’s nothing that a few glasses of water and a quick surf session won’t cure though.


Jason Moffatt

PS: I know there has been a ton of negative press and sexual allegations about Bikram Choudhury recently. I personally have not paid any attention to it, and to be honest, I don’t really want to. It’s the practice that I want to focus on, not some dude who I don’t even know. My heart goes out to anyone who’s been wronged in any way. It would be a shame for the actions of one guy to disrupt so many studios, instructors and clients who obviously get a ton of benefits from this type of yoga. So, as they say…. Namaste!