"On The Road Again"

Yesterday I got a call from my buddy Russ asking me whether or not I wanted to head out to the San Diego Wild Animal Park’s new Zipline exhibit called Flightline.

My answer… “Does a bear shit in the woods”?

So, Russ, Frank, John and I headed out to Escondido to give it a shot.

Still being jacked up on pain pills I was a bit sketched out. It wasn’t too bad, but I was a bit on edge. And I’m not exactly big on heights either, and this thing soars well over 500 feet from the ground. As you decend down the drop you cover the whole area of the wild animal park soaring over Rhino’s, Hippos, Lions, and all kinds of crazy wild animals.

It was pretty sweet. Here’s a couple clips from the day…

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I’ve been a huge Chicago Cubs fan since I was about 10 years old. As a little leaguer I would watch all the games on WGN as Harry Caray would yell… “It might be, it could be, it IS.. a HOMERUN. HOLY COW”.

Boy I miss those days. Harry was such a character.

Nowadays WGN sucks! They play maybe 25% of the games max, and sometimes they even insult the Cubbie faithful by playing White Sox games instead. WTF?

Anyhow, right now the San Diego Padres are hosting a series with the Cubbies in town. But this presents quite a dilemma for me. You see, the Pads have won their last 8 straight games. And since I live in San Diego I obviously route for my home town team. However, the Cubs are the true favorite in my heart.

I don’t want to route against either team. It’s tough, and considering the Padres are on a roll I’d like to see them keep it up. Taking into consideration that most experts and even the Padres owners themselves don’t really expect to compete this year (idiots are about to trade their best pitcher Jake Peavey), it’s really nice to see the club making a decent run.  Of course they still trail the Manny-less Dodgers by a bunch of games. But who knows, they may be able to catch up.

It ain’t over til the fat lady sings! Especially in baseball. It saddens me to see the Padres management give up on the team. It was pretty cool to see them bring over Tony Gywnn Jr. the other day though in a trade for outfielder Gerut.

So, I’m at a dilemma of whether or not to go to the game today. The crowds are going to be insane on account of memorial day weekend. My teeth still hurt like hell from the wisdom teeth extraction the other day. And my Cubbies are playing like shit right now.

O well. If this is the extent of my dilemmas I guess life is pretty good.

I’m still undecided whether or not to go to the game today.  I sure wish my lady liked baseball. That would make it a much easier decision, especially since I need a designated driver.

Go Cubbies!

Here’s a pic of myself and the Andy Hussong (affiliate manager for John Reese’s “Income.com”) at Wrigley Field last year during the playoffs. I’ll let you take a wild guess at what the result of the game was.

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I’m sure you’ve heard the phrase “Fake it til you make it” before. Sadly it’s an all too common trait in marketing, and often in life.

During a broadcast on Ustream the other day I had a viewer actually recommend that people fake their success until they’ve achieved some level of notoriety on the internet. He claimed that you had to fake it when starting out or no one would take you seriously. Shockingly, lots of people agree with him.

I beg to differ.

Throughout my career online I’ve always done my best to represent the truth, the whole truth, and nothing but the truth. In fact, the first info product I ever made showed me in a 150 square foot shack with no plumbing, bathroom, or kitchen. There was no mansion, no yachts, no Ferrari’s.

Of course as advertisers, we are always toeing the edge with a bit of hype and slight embellishments (but still true) that work in our favor. But flat out lying and “faking it til you make it” is just plain dumb in my mind.

Here’s why…

Fakers almost always live in fear. Fear that someone will find out they are lying. Fear that they are not worthy. And fear that they are not as good as the next guy.

Fakers are liars. And liars live a very dismal existence. Liars never get ahead. Even if they do make the money, fakers don’t all of the sudden become upstanding citizens. The level of lies just continues to grow.

And don’t be fooled and think that the “Fake It Til You Make It” motto is just for the broke and upcoming marketers. You’d be shocked at some of the well known guru’s who are continuing to fake it even after they’ve supposedly made it. It’s more prevalent then you might think.

Here’s a hint… If you are faking anything, you can’t be successful. If your foundation is based on lies and deceit, you’ll eventually reap what you sow. Sure, you can pocket a few bucks here and there by swindling some gullible people, but in the end you still lose the karma game.

Of course sociopaths don’t give a shit about karma. It doesn’t even register in their mind. The only thing they care about are themselves.

There’s another saying that I’m sure you’ve heard as well. It goes like this… “The Truth Shall Set You Free.”

One of the reasons I’ve done so well online is because my prospects and customers truly believe I stand up for them. They like the fact that I call bullshit when I see it. And they appreciate when I’m willing to go to bat for the little guy.

Having the reputation of a honest marketer will do wonders for your business. I dare the fakers to give honesty a valid attempt and compare the results. You may be shocked.

Cheers,

Jason

PS: I added a PS to address Donnie’s question in the comments section, and it’s a good question. He posts…

“Karma is a bitch, I agree. But i also contest that if someone doesnt appear successful, The masses normally will not buy, especially educational/information products. “

I agree that the masses will likely be tough to convert into buyers if the seller doesn’t appear successful. And rightfully so. That’s the way it should be. I think the vendor has to “earn” that right, not fabricate it.

This is also why I tend to think that marketers shouldn’t be so quick to create their own products while posing as the expert. Instead, I encourage people to either interview an expert and leverage their skills and success, or market as an affiliate for a product they believe in and know works. Once they’ve attained some success with that, then it’s okay to leverage that in their favor.

Unfortunately many are too eager to run before they learn to walk.

Also, I’m not here to pretend I’m holier then thou. I too have made some mistakes in my marketing that I’d like to take back. And considering my roots as a child are deep in lies and deceit it’s an extra sensitive issue with me. As marketers it’s a bit too easy to fudge the truth, and this post is just a reminder to my readers and myself that while it may seem like a shortcut at the time, it’s often like a Supertramp song that “Takes the long way home”.

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Hey ya’ll, quick update.

I’ve been hinting to everyone about my RFM Coaching and I’ve been floored at the overwhelming feedback of people wanting in. At the moment there is only 32 members who’ve had a chance to view the contents. I’m gearing up for launch next week, as soon as I get out of surgery (video explains that).

Anyhow, I’m going to give you my RFM Coaching, and my entire Profit Moffatt Portal contents today when you get access to Eben Pagan’s Guru Home Study Course.

YOU MUST ORDER FROM THIS LINK RIGHT HERE TO GET MY BONUS!

Also, I’m going to just cut and paste the email that Eben gave me to send you. I usually rewrite these, but I want to give you the word straight from the mans mouth.

Here…

There’s only one way to win big when selling
Information Products online: Become THE GURU of
your market.

As you can see everywhere online right now, the
world is looking for “niche experts” to learn
from in EVERY niche.

And the way to DOMINATE your niche, make lots of
sales, and secure a high long-term income is to
BECOME the guru of YOUR niche.

How? Three ways:

————————————————————————–
#1 Way To Become The GURU Of Your Niche Market:
————————————————————————–
Create products with a high “perceived value.” You do
this by understanding how to organize your information
so it’s SEEN as VALUABLE.

Some books sell for ten bucks, some books sell for a
hundred bucks, and some sell for a THOUSAND bucks
(yes, some new books sell for this much money).

How do you make a BOOK or other Information Product
worth a thousand dollars?

Good question, and I’ll tell you how to find the exact
answer in a minute (Hint: The answer has nothing to do
with what’s INSIDE your book!).

But first, let’s talk about the second way to dominate
your niche and become a GURU:

————————————————————————–
#2 Way To Become The GURU Of Your Niche Market:
————————————————————————–
Create compelling OFFERS that draw people to your
website and get them to opt-in to your list.

One of the most over-looked (and easiest) ways to get
people to join your list is to create a simple product
that you can give away for free.

In fact, this concept now has a name: It’s called
“Moving The Free Line.”

There’s NOTHING as compelling as getting something
that has a very high perceived value for the magic
price of: Free.

Start out with a Special Report that’s worth $47,
or a video training that’s worth $100. Give it a
powerful title that promises a specific benefit.

Then GIVE IT AWAY.

You’ll draw traffic like a magnet – and build your
list FAST.

————————————————————————–
#3 Way To Become The GURU Of Your Niche Market:
————————————————————————–

Generate massive amounts of TRAFFIC to your site,
so you become known as the AUTHORITY in your field.

How do you think the “Gurus” are made?

Do you think they’re born famous?

Of course not.

But each of them has figured out how to MAKE
themselves famous. And they’ve done this by getting
a lot of traffic and attention.

The first step to getting lots of traffic and
subscribers is to FOCUS. Narrow the focus of your niche.

You’ll notice that each of the big “Gurus” online has a
particular niche (or set of niches) that they specialize
in. That’s because they KNOW that the “specialist” is
the one that’s more likely to become famous in their
niche.

NEXT…

Once you’ve specialized, then it’s time to learn how
to master the art of partnering with others who have
big lists – and creating offers that they want to
promote.

Getting affiliate partners to offer your products to
their lists is the fastest, easiest, lowest-risk way
to get lots of traffic and make yourself FAMOUS in
your market.

How do all the big product launches work?

You guessed it: Affiliate partners!

So, now that you know the three keys to becoming
the GURU in your niche, it’s time to actually DO it.

————————————————————————–
The Fast-Track To Becoming The GURU Of Your Niche:
————————————————————————–

These simple ideas that I’ve just shared with you are
actually a very brief SUMMARY of the concepts taught
inside a brand-new training course that is just
launching TODAY.

The training is called the “GURU Home Study Course” -
and it was created by the guy that came up with the
phrase “Move The Free Line.”

Now, he obviously didn’t invent the idea of giving stuff
away for free – but he DOES have a business that sells
over $20 Million per year in Information Products – and
his course is the only one ever created that is
SPECIFICALLY focused on helping you become THE
GURU of your niche.

Go watch this video that he just posted on his website:

http://www.gurumastermindtraining.com/CD638/launch/

It explains all the details, and so much more. If
you want to learn how to DOMINATE your market and
become FAMOUS in your niche, then this is the course
that will teach you step-by-step how to do it.

Watch the video now, and let me know what you think.

Cheers,

Jason

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Hey friends,

I’ve been a bit silent lately.  Been brewing up some really good stuff.  Anyhow, I figured I’d load up this really quick update to let you know what’s been going on.  More details later this week.

If you want to grab my Easy Video Sales or Video Hijacker before I yank them offline, you should do so today.

Here’s the vid…

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