Ever heard of Lou Piniella Disease? Yeah, me either. But I figured I’d have fun with it anyways.
My buddy Ori Bengal tagged me to take part in the ALS Ice Bucket Challenge to help raise money for ALS aka Lou Gehrig’s disease. To be honest, I didn’t want to do it but I’m a good sport and it’s for a good cause.
It’s also a freaking stellar example of how to get a trend to go viral. Can you think of any ways to do something similar to bring attention to a cause your passionate about?
Anyhow, you can donate any amount you can afford at http://www.als.org
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