Internet Branding: Are Marketers Forgetting Internet Branding?
When I say “Traffic” many people think about John Reese.
When I say “Copywriting” many people think about John Carlton, Clayton Makepeace, or Gary Halbert.
When I say “Adsense” many people think about Joel Comm.
When I say “Adwords” many think about Perry Marshall.
All these guys have something very important in common, and that is “Internet Branding“. Their names are plastered across the internet in their respective fields and people know they are the “Go To Guys” in those particular areas.
So many marketers drop the ball when it comes to internet branding. If you ask the average marketer what their brand is, they will look as if you just ask them to compute the square root of 4932 in their head. Most simply have no idea what their internet brand is.
Since the first day I got on the internet I thought about what I wanted my brand to be. I consciously made a effort for 2 years to make sure people remembered my name, face, and all the wacky stuff I’ve done online. While much of it was just drunken improv stuff, I have purposely orchestrated much of my brand image with a specific agenda in mind…
I want people to say… “Damn that guy has lot’s of fun”.
or…
“Holy crap, I can’t believe that guy just did that”.
I love to shock and awe people! But mostly, I just like to make others laugh. After laughter, it is my goal to help people make as much money as humanly possible. However, laughter or fun is always my number one priority.
Ask any marketer… “Who has the most fun online”? … and I bet you have a hard time finding many people that get as many votes as I. I’m not trying to toot my own horn here, but FUN and IDIOCY have become my Internet Brand.
Yesterday we were having a great chat about branding over at Michel Fortin’s Copywriters Board. One of my favorite members, Mr. Subtle decided to make one of his classic toons describing what he thought my internet brand was. Here was his submission…
Mr. Subtle’s perception of my brand is pretty damn accurate. Once I saw this graphic, I just had to load it up.
While it’s incredibly sophomoric, childish, and downright idiotic, that’s my internet brand. Am I’m damn proud of it.
Because beyond all the hustle and bustle of the internet work we do, everyone just wants to have a bit of fun. That’s been my motto since day 1. And luckily for me, it helps to resonate with people from all over the world.
Recently Frank Kern and I sat back and had a bit of fun with a video camera and recorded about 13 videos in his Secret Headquarters Hideout. It’s kind of like the Bat Cave for Internet Marketers. Those videos were the inspiration for the graphic above.
You can see what I’m talking about at…
http://www.easyvideosales.com/Frank_Kern_&_Jason_Moffatt.html
Frank and I go off about Internet Marketing in total Beavis and Butthead fashion.
Now kiddies, that’s what I call “Internet Branding”!
Very true!
You don’t gotta brand your name all the time though, sometimes having an actual brand name for a company is better using your name – but I guess it depends on the industry.
I freakin love beaves and butthead, haha.
Hee hee… that graphic just made my day. And so have quite many of your other submissions of blessed lunacy, I must admit.
Good ol’ top-of-the-mind awareness indeed…
Hey Jason..I know this is OT but you have a webpage about Third Sphere Hosting while I was searching for info. Do you still use them..there’s nothing on the page…just curious.
Thanks,
Jen
Jen, I’m not sure what happened to that page.
Thanks for pointing it out.
I’ve reloaded the content, and YES, I still use Thirdsphere and love it!
Here’s the page…
http://www.jasonmoffatt.com/third-sphere-web-hosting-what-a-deal/
Ok first you make some good points.
Second, beavis and butthead rule!
lastly its all about having something catchy. There are alot of good marketers around that brand by accident, i.e. just running with something like your pic which might seem silly at the time, but its talks with their audience. Sometimes the older or younger audience are drawn in by a specific headline, image or feel of a logo and it gets noticed.
I guess it is an idea to try and run with, but it is hard to come up with a brand image for newbies.
Cheers.
Bevis and so called Butt Head are typical examples of Moral and Social decay….my opion, no offence, my choice..
Please take me off your mailing address.
When someone says “Jason Moffatt”, I think of one crazy ass dude that makes awesome, funny videos, who hangs out with Frank Kern.
How cool is that?
- Aaron
Great article man! You know I love your style.
Cheers,
Nez