Mass Control 2.0 Presentation “The 7 C’s”.
Here’s a presentation I did at Frank Kern’s “Mass Control 2.0″ seminar in April 09 at the Hard Rock Hotel in downtown San Diego. Beware, I’m assuming there is a wee bit of adult content.
It is my belief that most marketers don’t get to the promise land of IM because they tend to lack one or many of the 7 C’s. Entrepreneurs will spend countless hours working on their websites, graphics and copywriting, but tend to ignore the important characteristics that separate the big time earners from those just scraping by.
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