How To Have Better Webinars
I don’t think I need to tell many of you in the marketing community that online webinars are all the rage right now. Most of us in the online marketing world receive invites to attend them all the time.
Today I’d like to share some tips that will help you crush it with your webinars when you decide to do one.
In the last year I’ve helped yank in a little over $750,000 just on webinars alone. I’m not saying this to brag, but to prove a point to you that this model really works well.
So let’s get to it. Here’s the goods…
1. First off, my good buddy Trey Smith made this video about how he structures his webinars. It’s killer stuff and nothing is for sale. It’s just a great way to give back and help people out…
http://treylink.com/killer-webinars/
2. Lots of people ask me… “Are live or recorded webinars better?”
Answer: Live crushes recorded. But each may have their place. Live ones take quite a bit of time, and if you do them everyday it can be exhausting. Here’s why I like to do them live…
You can (and should) have a person on the call to answer ALL the questions that people have during the webinar. This helps massively and helps build trust and understanding with the attendees.
I like to have a completely separate person on the webinar to answer the questions. Don’t have the presenter do it. Also, some questions are better answered in private, some better in front of the whole audience. The person answering questions can send reference links, order links and more from behind the scenes.
3. Save the questions asked during webinar. These are gold for future copywriting, finding USP’s (Unique Selling Propositions) and better understanding your customers. Inevitably there will be some questions that rise again and again and again. Pay attention to these because those questions may become headline material.
4. You must have a killer offer. Duh!
5. Making too much money too fast can kill you. Trust me on this. Make sure you have your systems and customer service in place and test them out. Don’t go too big too fast. This is crucial and you don’t want your reputation taking a hit because all of the sudden you can’t service 200 people at once.
6. Give away gifts on the call. Some of the webinars I’ve done in the past have gone well over 3 hours. Now most people would think attendees would never stay that long. Wrong. They’ll stay as long as they are learning, see an opportunity in it for them or are just having fun.
So here’s what I tend to do to keep people on the call. At the beginning of the call I announce we’ll be giving away a iPad 2 to a lucky winner at the end. All they have to do is be in attendance for a shot to win. That’s it.
But here’s the kicker. At the end of the webinar we randomly draw a winner. Once a person has won, I offer them the opportunity to either keep the iPad or trade it in for the product or service that is being offered on the webinar. And get this… only 1 person out of 19 at last count ever took the iPad. Almost everyone elected to have the product instead, and because it was a digital product there was no out of pocket costs for myself. It’s an incredible strategy that works.
7. Actually teach! This isn’t a pitch fest. You must actually teach good content on the webinar, not disguised content, but some of your best content. You want the viewers to walk away happy and informed even if they don’t buy. So don’t be afraid to teach some of your very best stuff on the call.
8. Demo what you are selling. This is SO important. So important. One of the main reasons the webinars I’ve done tend to pull in over $100 per attendee is because myself or the presenters are actually showing the viewer how to use the products we are selling. When people see it being used in “Real Time” and in front of their faces they say to themselves… “I can do that”.
Too many people are selling bullshit blind offers and stuff that you have no clue of what you are actually buying at the time. The sales may be high initially from arrousing such curiosity but eventually the refunds, chargebacks and buyers remorse just ends up killing you. Don’t go the route of slanging blind offers. Merchant accounts, government entities and consumer groups will slaughter you if you partake in these practices.
All these tips come from direct experience, so heed the advice if you plan on doing your own webinars.
Cheers,
Jason Moffatt
PS: If you want to check out maybe the greatest webinar I’ve ever been a part of, you may want to check this out…
http://watchmywebinar.com/replay/jason
This is by far the best opportunity I’ve seen for anyone who wants to get into the local game and have a REAL shot at generating a decent and honorable income. Plus you get to help out small businesses in your community and make a real difference if you put real effort into it.
