April 11

The Prince Of Print, Gary Halbert Has Passed Away.

10  comments

The Prince Of Print, Gary Halbert Has Passed Away.

By Jason Moffatt

April 11, 2007


A couple of years ago I turned on my Dell desktop computer and decided I was going to venture into the world of Internet Marketing. I knew almost nothing about marketing or selling things on the internet with the exception of a few Ebay listings.

By a sheer stroke of magic, I somehow landed upon www.thegaryhalbertletter.com that day. Stumbling upon Gary’s site dramatically changed my life almost instantaneously and I never looked back.

Gary’s letters were extremely riveting to me. They read like a Stephen King novel, with fluidity and suspense. I just couldn’t pull my eyes away from each of Gary’s writings. What Jimi Hendrix was to the Fender Stratocaster, Gary Halbert was to a Bic Pen. He was a legend like no other and I feel extremely grateful that I somehow had the luck to land on his site that day. It forever changed my life.

Over the next few months I began printing out Gary’s letters and would read them over and over again. While hunkered down on surveillance gigs inside my Ford Aerostar spy van, I would supply myself with tons of Halberts material. I’m sure my corporate clients would of just loved to hear that I was submerging myself into Gary’s copywriting wisdom while I was supposed to be keeping a watchful eye on some insurance fraud cheater.

I fondly remember one weekend where I spent hours upon hours reading, and rereading “The Boron Letters” while crammed into the back of the van. The whole time I kept wishing that my father had spent the time to teach me something like Gary taught his son Bond. I actually got lost in the letters and somehow felt as if I was Gary’s son while reading them.

It didn’t take long and I ditched that job as a private dick. After soaking up wisdom from Gary and a few select mentors I realized I had the talent to write my own ticket to wealth. Never again would I need to rely on anybody for a job. I could simply pick up a pen and create income. I truly believed this and didn’t let anybody tell me otherwise.

About a year went by and I was finally blessed to meet Gary in person at Frank Kern and Ed Dale’s Underachiever seminar in sunny San Diego. Later that night we enjoyed a fabulous dinner at Barbarella’s in La Jolla and something miraculous happened.

I was enjoying some nice conversation with Gary’s right hand man Sam and this other dude sitting next to him. We got to chatting really fast and had not even shared names yet. I paused the conversation and introduced myself to this unknown character. He said his name was Bond.

Holy shit I thought! I lived vicariously through this guy in the back on my van. I told him the story about how I actually felt like I was Bond while reading his fathers famous Boron Letters. Bond and I got along very well and enjoyed earfuls of conversation throughout the night. Meeting Gary and Bond that day will forever be imprinted into my mind. I cherish the opportunity that I had that night to spend a wee bit of time with Gary. It’s too bad there won’t be another dinner like that night.

Gary will be more then missed. There is no way to replace his absence. Nothing can be uttered to make this pain go away that so many people feel right now. Even though I barely knew the guy, it feels like someone has kicked me square in the gut, and I don’t expect the feeling to go away any time soon.

I want to express my deepest sympathy to Gary’s family and friends. This guy has touched so many of us, and he will never be forgotten. If it were not for Sir Gary Halbert, The Prince of Print, I may still be working my ass off for the man.

Thank you Gary for helping me to see the light. I’ll forever be grateful for your existence.

Much love!

J-Mo

About the author

Jason Moffatt

Jason Moffatt is a former private detective turned internet marketer who uses his skills of keen observation and deductive reasoning to pinpoint the easiest paths to success online. He’s passionate about helping entrepreneurs in the health & wellness field along with those in the personal development space. Jason believes we’re all a work in progress and that each day presents an opportunity to be a little be better than the last.

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  1. Hi Jason,

    Well said. I know how you feel. I met Gary in person at that same seminar and passed on his offer for mentoring – definitely not because I would not have learned a wealth of knowledge from Gary. By the way his was the best deal being offered the entire weekend and for far less money than everyone else. One decision I will always regret – especially now.

    I thought, oh well I will get together with Gary sometime later when I have more cash. Unfortunately, that won’t be happening – instead I will be reviewing and remembering all the wisdom he gave out on his site and in person for free and how lucky I was to have been able to take it in.

    Gary was truely unique and a giant in this Marketing business and I wll miss him as we all will. His memory will live on.

    My deepest sympathy to his family and anyone who had the pleasure of meeting the “real deal”.
    He was someone you just never will forget.

    Harry Crowder

  2. Well spoken sir. I felt like I was in the back of that van with you. My experience of reading The Boron Letters mostly took place on my back deck with a scotch in hand.

    I never met the guy, but I loved his style.

    Cheers,
    Nez

  3. Sorry to hear of your loss of a great mentor to you. His teachings will live within you for the rest of your life. Never forget that and he will always be with you.

    God bless and my condolences to the family.

    Kenneth R Sword Jr

  4. Nice tribute, Jason.

    I also got to meet Gary at a seminar he taught in 2005. He was much nicer in person than people might think from his public image or reading his stuff, as I’m sure you realized, too.

  5. I’ve been away from email for a few days and it was a true shock to hear Gary had died.

    I’d gotten hold of the Boron Letters from Jay Abraham before Gary posted them to his letters site and when the site arrived it was great to re-read them online.

    I’ve no doubt whatsoever that historically Gary will be viewed as one of the true masters of copywriting ranking up there with Claude Hopkins, John Capel and Robert Collier.

    I’m just grateful that I was able to interact with him via the occasional test he threw out to us on his web site.

    Jim

  6. Hi Jason,
    Great post, I went to the Av Seminar in San Diego and was hoping to meet Gary but he was at the underachiever portion and I missed him. I got into IM when he said John Reeses’ seminar was the best he had ever been to and I bought Traffic Secrets and evolved from there. I did meet you their, along with Ed Dale and Caro from down under and it was a pleasure. I have enjoyed the camtasia cd that you gave me and look forward to seeing you evolve into one of the shining stars of IM. I can tell you were a student of Garys’ because you have a similar no BS style, and that is a good thing. We will all miss Gary from north of Jewfish Creek.
    Ed

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